Remember the white dress that Natalie Portman
wore to a pre-Oscar party
? Remember how surprised you were to find out that it came from H&M?
The lace-sleeved swing dress fit for a Best Actress comes from the Swedish retailers new Conscious Collection, launching online and in-store tomorrow.
The H&M design team took virtuous fabricsthink organic cotton, recycled polyester and eucalyptus-derived Tenceland whipped them into summer-ready sundresses, blazers
and broderie anglaise shorts in whites and pale neutrals.
The possibilities for creating a complete fashion statement with eco smarter materials are huge now, Ann-Sofie Johansson, H&Ms head of design, said in a statement. By designing recurring Conscious Collections we have the opportunity to show in a variety of ways whats possible using more sustainable fabrics.