Last year ELLE launched its first ever Talent Launchpad initiative with the British Fashion Council. We put together a panel of fashion-forward experts and handpicked six emerging labels on their way to stardom and set about helping them on their way.
Since then our chosen few have been a busy bunch, building up their following and whipping up brand new collections. And, because one of the most difficult things for a growing designer is actually making money from their wares, we've helped them to make contact with retailers across the country and get their creations in stores.
Last night we caught up with the lovely Holly Fulton and Irwin & Jordan's Morgan Bell at one of the stores that has signed up to the scheme. Designer boutique Bernards of Esher were busy championing the two labels to their customers, plying them with champagne and canapes while Holly and Morgan introduced their hottest spring pieces.
Holly told us that '...the Launchpad has been great in terms of making some great friends and opening up avenues to new stockists and new kinds of customer bases.' And she was enjoying getting to meet her dedicated followers too. 'I love being able to meet with customers and get honest feedback from real women.'
Watch this space for more news from our Talent Launchpad winners.More