Fresh from releasing campaign images for her final People Tree collection, the actress, full-time university student and ELLE Style Icon has embarked on a publicity drive for her new collaboration with Alberta Ferretti.
The eco-friendly Pure Threads by Emma Watson collection draws inspiration from a Jane-Birkin-in-the-Seventies image, Ferretti told WWD.
Im pleased that a luxury brand such as Alberta Ferretti has decided to create ecological clothes, Watson told the trade paper. I believe this is a big step forward for all of the international fashion industry, but also an important step for an increased sensitivity to the problem of ecology.
The collection, which launches on Ferrettis website on March 21, consists of two dresses
, a long skirt, a pair of denim shorts
and a shirt. A portion of all proceeds generated will be donated to People Tree.