Samantha Cameron sits front row at David Koma and Erdem

But it is interesting to see that the amabassador for the BFC chose to patronise newer designers David Koma and Holly Fulton rather than established names like Matthew Williamson and Vivienne Westwood this season. In another tasteful outfit that typically blended designer with accessible high street British brands, Cameron teamed a shirt jacket by Osman with a crisp Whistles shirt. After arriving early at the BFC tents to watch David Koma and Holly Fulton's shows, the Prime Minister's wife headed West to see first Christopher Kane, then Erdem's collection at The University of Westminster. As Cameron was an early adopter of Erdem's graceful, feminine designs, we imagine she'll be watching this show with particular interest- and possibly filling out a shopping list for the Royal Wedding in April.

Read about Samantha Cameron's Downing Street reception for the fashion industry