Sam Cam's Reception at No 10

Samantha Cameron hosted a reception to celebrate the opening of London Fashion Week at Downing Street last night. In her new role as ambassador for British fashion, she welcomed the great and the good of the industry in to her home wearing Christopher Kane.

Models Claudia Schiffer and Erin O'Connor attended, along with designers Christopher Bailey, Antonio Berardi, Daniella Issa and Roksanda Ilincic, who Samantha wore at Monday’s ELLE Style Awards.

Sam Cam Fashion Watch is set to play a huge part of London Fashion Week as she ticks off her support of British designers. Adding to her appearances in Kane and Roksanda this week, Samantha wore Mulberry, Sykes and LK Bennett at yesterday morning’s fashion week launch.

The London Fashion Week Downing Street reception is a tradition designed to lure international editors and retailers to London. "It is as important to us as