We all know that when it comes to technology Burberry likes to embrace things whole heartedly. Whether it's social media or live streaming, they're the label that likes to get there first - and this season they're really stepping things up.
Next Monday afternoon Christopher Bailey will unveil his latest collection for the British brand, and tickets are much in demand. If you don't make the cut then you'll still be able to watch the show as it happens thanks to the wonders of live streaming. But it won't just be appearing through a computer near you - Burberry has something bigger and better planned. They're taking over the iconic Coca Cola screen in London's Piccadilly Circus, so you'll be able to see next season's essentials 32m high.
And, once you've made your shopping list, you'll once again be able to log onto burberry.com to order your favourite outerwear and bags for delivery seven weeks later.
If you want to watch then get yourself to Piccadilly Circus or log onto burberry.com at 4pm on Monday 21 February.More