If you're anything like us then you think of Etam as the shop you had to walk through to get to Tammy Girl. Across the channel, however, the French label has some serious glamour attached to it. These days its focus is on lingerie, and a couple of seasons ago they signed up Natalia Vodianova as their face.
And last night they unveiled their latest collection with a pretty impressive catwalk show complete with live bands and a stellar front row - a kind of Parisian take on the Victoria's Secrets show.
The Kills, Beth Ditto, Janelle Monae, Karen Elson and Boy George all took to the catwalk in Paris' Grand Palais to entertain. Kate Moss, who arrived on the arm of YSL's Stefano Pilati, was on hand to support boyfriend Jamie Hince. Natalia Vodianova was, of course, in the front row, along with fellow super Eva Herzigova. And Alexa Chung and Alice Dellal had hopped on the Eurostar to check it out too.More