So which three names have been hand-picked by Lulu Kennedy this season? Making a return to the catwalk for the third time for Autumn/Winter 2011 will be Simone Rocha, daughter of LFW stalwart John Rocha. And she will be joined by two designers who are hitting the schedule for the first time.
Elliot Atkinson is already blazing a trail with his tough, feminine pieces - his debut collection was snapped up by Browns Focus which tells you all you need to know about how good he is. And James Long has already earned himself NewGEN sponsorship as a menswear designer and is now set to make his first foray into the world of womenswear.
The fashion week build up has officially begun...More