But how best to negotiate the thronged store aisles this year? We asked style advisers and personal shoppers at some of our favourite shopping destinations for their top tips
Lee Whittle, Head of Fashion and Style, Liberty:
Buy into burgeoning designers in 10 years' time youll be happy to have incredible piece by Michael van der Ham
or Richard Nicoll
! Also hunt for quality invest in a beautiful Dries Van Noten
trench or Stella
blazer to build up those wardrobe essentials. As for tactics, arrive early when the store is neat and tidy, be methodical, have some idea what youre looking for and stop in Café Liberty for a much-needed Champagne afternoon tea to toast your new purchases.
Marigay McKee, Fashion and Beauty Director, Harrods:
"Set a budget and stick to it - sometimes easier said than done! Look out for the pieces you've had your eye on all season - this stops you from spontaneous spending. Pick up key basics and transitional pieces. The sales are a great time to invest in classics. My favourite purchase is a Lanvin
dress from a few seasons ago - the timeless style and quality mean it was the perfect sale buy. Remember, if your size is sold out, you might be able to get a sale piece altered. Fingers crossed you'll grab a bargain!"
Carolyn Langenhoff, Personal Shopper, Fenwick:
"Visit the store a week before the sale starts to get some ideas about what you might want. If youre looking for a piece to wea