If you do have your Christmas shopping basket concealed behind a powerpoint presentation, you're far from alone. According to The Interactive Media in Retail Group (IMRG), December the 6th, (already dubbed 'Mega Monday' by industry wordsmiths), is set to be the biggest online purchasing day of the year. That, combined with sales from yesterday- (yes you guessed it, now to be known as 'Super Sunday') are expected to make up UK sales of around half a billion pounds.
According to the IMRG, it looks like shoppers are spreading their purchases throughout December this year, possibly in reaction to last year's last minute delivery disruption due to snow over Christmas. Online fashion emporium mywardrobe.com say they are seeing a real peak in shopping activity: Sales for today are so far 123 per cent above last year", said PR Director Lauren Stevenson this afternoon, "We have seen huge demand for party wear such as jumpsuits, dresses and clutch bags particularly miniature bags. Sales of accessories are considerably high across both our womenswear and menswear collections, which shows that Christmas gift shopping is at peak time.
If you're yet to buy any gifts or party purchases, (and those that have already partaken may wish to avert your eyes now,) then it might be worth waiting until this Friday, when many retailers are offering free delivery on online shopping. Liberty, Eve Lom, Toast, Browns and John Lewis are among those participating via website Freedeliveryday.co.uk, making it the ideal time to shop in the comfort of your own lunchbreak.More