It's fair to say that Burberry is synonymous with the trench coat. The wardrobe staple has been the Brit label's bread and butter for years, not to mention the most coveted piece around for fashion fans. And now you're going to have the opportunity to put your own stamp on it.
Christopher Bailey has just revealed that Burberry will launch a bespoke trench service next year. Unsurprisingly given how much the label loves to embrace technology, the service will only be available online, and it will allow you to essentially design your own trench. You'll be able to choose the style and colour, plus add details like studs, buttons and even initials.
The service is set to launch early next year - time to start getting creative.More