Debenhams has revealed this morning that it's launching a new project called Edition next Spring, and it's signing up some of the coolest designers around to create collections. The first three to take part? Jonathan Saunders, Preen and Jonathan Kelsey. And Roksanda Illincic will be swiftly following, offering up her first collection for the high street store next autumn.
All of the designers will create ranges over a minimum of four seasons and the pieces will be stocked at 30 Debenhams stores across the country. No pics of the collections have been release yet but we have been given some clues as to what we can expect.
Jonathan Saunders has aimed for a collection that's '...simple, modern and wearable with a focus on clean cuts and fresh colour.
Jonathan Kelsey has revealed that '..its been interesting to really study what the customer likes and then offer them something new, while keeping the DNA of my mainline at the heart of the design.' And, big excitement, the shoe designer has branched out into bags for the first time.
And Justin Thornton and Thea Bregazzi of Preen say that they '...thought about real women across all ages during the design process; so there will be something for everyone regardless of shape or age.'More