And it's fashion writers who are in the firing line. Gulp. The French fashion house has taken out a full page advertisement in Women's Wear Daily warning writers against describing other designers' collections with the word 'Chanel'. Infuriated by the trend to use variations on 'Chanel' to describe clothing similar to their own in recent catwalk shows, the designer and label issued the following warning:
"A note of information and entreaty to fashion editors, advertisers, copywriters and other well-intentioned mis-users of our Chanel name:
Chanel was a designer, an extraordinary woman who made a timeless contribution to fashion. Chanel is a perfume. Chanel is modern elegance in couture, ready-to-wear, accessories, watches and fine jewelry. Chanel is our registered trademark for fragrance, cosmetics, clothing, accessories and other lovely things.
Although our style is justly famous, a jacket is not a Chanel jacket unless it is ours, and somebody elses cardigans are not Chanel for now. And even if we are flattered by such tributes to our fame as Chanel-issime, Chanel-ed, Chanels, and Chanel-ized, PLEASE DONT. Our lawyers positively detest them. We take our trademark seriously.
Any fashion writer who hopes to receive an invitation to the next Chanel show will do well to mind their interlocking Cs, as well as their Ps and Qs, from now on.