Brit designer William Tempest made his New York debut today with a presentation of his collection entitled The Sirens Song. His draped and structured dresses were still in evidence, with coral boned bandeau pieces with stiff folds and frothy chiffons. But we also saw a move in to other realms; a raspberry devore oversized shirt and a coral asymmetric jumpsuit stood out as an expansion that has paid off.
Tempest has a business head on his young shoulders and is keen to capitalise on showing in America 'to push the awareness globally and push sales.' It was a deliberate move to expand from cocktail dresses (which are doing very well in the Middle East) to more relaxed shapes. 'I did the jumpsuits for the New York consumer', he said, 'and everyones favourite piece today is the easy to wear shirtdress.' His favourite? 'The asymmetric corseted coral', a typical Tempest shape. But while designing with your consumer in mind is important and the results here were strong - lets hope he doesnt stray too far from his passion to chase the ever-changing market.