Luxe French fashion house Hermes and its signature scarves are usually associated with polished, ladylike glamour. But take a look at the label's brand new website, J'aime mon Carre (I Love My Scarf) and you'll see a whole new side.
The site features colourful street style pics of hip and cool girls sporting the scarves in different ways - as turbans, headbands, belts and, of course, as scarves. They're teamed with denim and slouchy T-shirts rather than twinsets and, if you're looking for inspiration on how to wear the scarves stashed in your wardrobe, then this is the place to head.
The site isn't just there to give us sartorial ideas though. It has been launched to mark the collaboration between Hermes and uber-cool French store Colette. The two have teamed up to create a special collection of scarves that will hit Colette in September - anyone heading to Paris Fashion Week take note.
Check out the site at www.jaimemoncarre.comMore