If you're planning a weekend shopping spree then make sure you add a brand new label to your list - Boutique by Jaeger. It's a new, lower-priced line with a rock and roll vibe from British heritage brand Jaeger.With metallic blouses, cool tailoring, flirty silk dresses and zipped coats, it's about to become the latest go-to for style setters - and it launches tomorrow.
As well as hitting selected Jaeger stores the line is to get its very own space. Make your way down to London's Carnaby Street tomorrow and you'll be able to visit the Boutique by Jaeger pop-up shop. Not only will it house the hot new pieces from the Boutique collection, you'll also be able to snap up edited buys from other labels too - jewellery from Les Nereides, nail shades by Essie and music from Rough Trade records. Happy shopping!
The Boutique by Jaeger pop-up shop will open 7 August 2010 at 10 Fouberts Place, London.More