MiH's London Boy cropped jeans have been a major hit on J.Crew's US website. The style will join the brand's London Boy skirt and Breathless jeans on store shelves next week.
The partnership has been so successful that J.Crew plans to add pieces including MiH's skinny and high-waisted jeans to its line-up from September.
"[MiH] jeans look different than anything else out there -- gorgeous, supersoft fabric with washes you can tell were worked by hand -- a real authenticity to them," J.Crew Executive Creative Director Jenna Lyons told WWD.
MiH Jeans, formerly known as Made in Heaven, launched in London in the 1960s. Stars including Sarah Jessica Parker, Jessica Biel and Rihanna swear by its leg-lengthening genius fit. Three cheers for a true hometown winner!More