H&M to Launch Online Shopping Portal

From 16th September, fans of the fashion chain will be able to shop all the latest clothing, accessory and homeware collections at www.hm.com. Subscribers to the H&M newsletter will get a head start, previewing the site a week before it opens to the wider shopping population.

Online retailing can be a daunting prospect for retailers that have new shipments every week. We're confident that once H&M shows it can make a success of it, other brands will see that they too can add online shopping -- Zara and Gap, are you listening?