The ANDAM Foundation's annual fashion award is the holy grail for international designers. With a prize of 220,000 euros, winning can propel a label from cult status to superstardom - it was thanks to bagging the award that both Gareth Pugh and Giles Deacon were able to make the move from London to Paris.
Now this year's nominations have been revealed, chosen by chairman Carine Roitfeld and an expert panel that included Jefferson Hack, LVMH's Delphine Arnault and Mr Lanvin himself, Alber Elbaz. So who's got their nod of approval?
King of knits, Mark Fast; Italian designer Francesco Scognamiglio; Alexandre Vauthier, a favourite of Rihanna; Bouchra Jarrar, who worked for Christian Lacroix until the label went bankrupt, when she decided to strike out on her own; and Toronto-born Calla Haynes.
But the biggest surprise on the list is the nomination of Hakaan Yildirim. The Turkish designer came out of nowhere to show his debut collection in London back in February, and caused a frenzy by having Lara Stone on the runway and Kate Moss front row. He's clearly a force to be reckoned with.
The winner of the 2010 ANDAM fashion award will be selected on 28 June and the awards ceremony will take place in October.More