Swedish high street store H&M is launching its latest collection to raise money for the fight against AIDs. This season its Fight Against AIDs range is focused on festival dressing - so if you're hunting for the perfect pair of denim hotpants or printed summer dress, not to mention a tent and sleeping bag to match, you know where to head. Best of all, 25% of the profits will be donated to charities that run projects promoting youth awareness of HIV and AIDs.
And while we're looking forward to a shopping spree when it all hits stores on 20 May, right now we're very taken with the collection's campaign. H&M signed up trend-setting trio Lou Doillon, Lizzie Jagger and Josh Beech to star in the uber-summery images which have us itching to break out our floaty frocks and dance around in a field.
Visit www.designersagainstaids.com to find out more about the charity that the Fashion Against AIDs collection supports.More