Jameela Jamil, Remi Nicole, Kelly Osbourne and Eliza Doolittle joined the fashion crowd to check out the new boutiques. Frost French, Junk Food, Power of Bliss and Wildfox have all opened stores in Bayswater's best kept secret, stocking everything from jewellery and T-shirts to glam dresses So that's your weekend shopping trip sorted.
Guests were also treated to a performance by Alice Dellal's band, Thrush Metal. At least, we think Alice was there - the whole band came dressed in men's suits and rubber masks of balding, middle-aged men.
The Whiteleys pop-up stores will be open until December. Visit www.whiteleys.com for more information.More