Is Mulberry the new Luella?

Emma Hill has done an outstanding job working to make Mulberry's clothing as big a story as its bags. There's no need to labour how hard a task that is for a handbag label.

Like Luella, Hill's inspirations have been of upper class English eccentrics who are slightly bonkers. For Autumn/Winter 2010, the Mulberry girl is "fabulous, ferocious and floral". Tomato, oxblood, bright blue and lime mix with metallics and neutrals to form a rich and quirky collection.

The poacher jacket is reinvented in sheepskin (everywhere for a/w 10), dolly skirts are flirty and the relatively new shoe collection has grown to cover everything from ballerina pumps and knee-highs to show boots.

And the bags? Take note, the Greta is the one to put your name down for now. You know the storm the Alexa caused...

Click here to see the collection.