At a time when women designers are having quite the fashion moment thanks to their effortlessly cool, wearable designs Phoebe Philo, Isabel Marant, Stella McCartney, Hannah Mac Gibbon Hannah is capturing the mood. I suppose I design for myself, she says, I dont think you can help it when youre a woman designing for other women. I wear a lot of the pieces but Ill leave Forence to run around in the jumpsuits. Thats Florence The Machine Welch of course, who can regularly be spotted decked out in Hannahs creations. And shes not the only music star thats a fan Marina and the Diamonds also wear the label, and last years autumn collection was inspired by, and championed by, uber cool girl group Ipso Facto.
This season Hannah is showing on-schedule for the first time, a sure sign that her star is rising. Its so nerve racking, she admits. Shes showing at the same time as Felder Felder and Jean Pierre Braganza which she says doesnt really take the pressure off. But the London Fashion Week schedule is so packed that theres no way that the everyone can get to everything so hopefully, as theres three of us at the same time, well get a good audience.