Buy next season Proenza Schouler this week

The uber-cool American label is showing its latest collection in New York on Wednesday - and the anticipation is killing us. If your front row ticket is lost in the post then you can still see the show as it happens because Jack McCollough and Lazaro Hernandez are the latest designers to jump on the digital bandwagon and stream their show live.

But that's not the best bit. Hot on the heels of the news that you'll be able to buy Henry Holland's collection as it walks down the runway comes the announcement that, for 24 hours after the show has finished, all of next season's Proenza bags will be available to buy on the label's website. Talk about fast forwarding your wardrobe.

There's only one problem - the website doesn't ship to the UK, which means you'll have to beg your Stateside friends to help you out, or sign up fast to a company like USA Box or MyUS.com that will sort out the shipping for you. Yes, it's a hassle, but isn't it worth it to be able to smugly sport next season's essential accessory now?

Visit www.proenzaschouler.com to find out more.