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Calling all future models
Benetton is launching a model casting contest today to find the new faces of its a/w 2010 campaign. The brand is renowned for its diverse model selection, so it should come as no surprise to learn that they're looking for people who are 'different, unconventional and surprising'.
Think you fit the bill? All you have to do to enter is head to the website and upload your pictures or videos. Then everyone else on the site can vote for their favourite pic, and the most popular 100 will win £200 of Benetton vouchers - and they'll also star in a brand new book about global style that the brand is pulling together.
Finally a crack team of experts will narrow down the pack to a lucky top 20 faces, who will be flown out to New York to be shot for next season's campaign. And who knows what fame and fortune will follow?
Visit www.benetton.com to enter the competition before 8 March.
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