But it falls to London Fashion Week to push the digital phenomenon even further as it announces that all shows shown in the British Fashion Council tent at Somerset House from February 19th to Wednesday 24th will be streamed live. This means that you will have a front row seat to shows like Todd Lynn, Kinder Aggugini (pictured), Jaeger London and PPQ just by logging on to London Fashion Week's official website. We're almost tempted to ditch the heels, cobbles and cold and settle down at our desk to watch the shows too...!
The industry's barriers of exclusivity are gradually being torn down, bringing the designer's message to the masses. Enjoy the ride.
ELLEuk.com will be bringing you the need-to-know from all the international shows
Live show streaming at www.londonfashionweek.co.uk/digitalscheduleMore