The latest to be announced? Stella McCartney, who has apparently teamed up with Disney to design a collection of Alice-themed jewellery - think rabbits, Mad Hatter's hats and hearts and spades. The Brit designer has created a limited edition necklace and bracelet, both of which will hit her stores at the end of this month.
Stella follows in the footsteps of jewellery designer Tom Binns, who has also designed a selection of pieces adorned with teacups and hearts for Disney.
And even the beauty brands are getting in on the act - O.P.I.are offering up four new colours called 'Off With Her Red', Thanks So Muchness!', 'Absolutely Alice' and 'Mad As a Hatter, while Urban Decay has produced a limited edition version of it's Book of Shadows eye palette that features a pop-up scene from the Alice in Wonderland book.More