And it's well worth a visit. Vintage stores Rellik and Beyond Retro have both picked out pieces, so depending on your budget you can snap up an amazing Alaia dress or Blossom-style floral dungarees. The decade's best films, music and books are also on offer (Trainspotting, check, Clueless, check, Wayne's World, check) and there are limited editions T-shirts featuring art work from iconic albums.
Last night we headed for the store's launch party to sip champagne and listen to the DJ's from nineties Dalston club night Work It play everything from Whitney Houston to Run DMC. Not only did we rub shoulders with Henry Holland, who we spotted trying on a whole host of vintage sunglasses, and Peaches Geldof, we also snapped the best dressed party guests - click here to now to see what they were wearing.
The 90s Are Vintage will be open on the ground floor of London's Selfridges until 31st January.More