The British designer will launch the new capsule collection in stores and online next month. It will come as no surprise to learn that the range channels Williamson's own signature style - there are cashmere sweaters in eye-popping brights, luxe silk T-shirts and printed scarves aplenty.
And if all goes well, the designer revealed to WWD, he plans to branch out into suits, shirts and jackets.
The new line is a brave move for Williamson, who counts Sienna Miller, Jade Jagger and Gwyneth Paltrow among his celebrity fans. A whole host of labels including Mulberry has recently announced that they are cancelling their men's lines due to the economic downturn. But we predict good things for his line - expect it to be a wardrobe staple for the best-dressed men in Ibiza come summer.
A previous edit stated that Ted Baker is discontinuing its menswear collection which is, in fact, not the case.More