We don't usually pay too much attention to the latest announcements of which cool designer is teaming up with US store Target on a collection - we're too jealous that we can't get our hands on it. But the latest partnership to be announced has got our attention. Next season Target will launch a range with London's very own department store, Liberty.
The American brand has joined forces with a long list of fashion's hottest names - Alexander McQueen, Jonathan Saunders, Rodarte and, announced this week, Zac Posen, have all created affordable ranges for the store. The Liberty of London collection will apparently hit stores next March and will include home ware as well as fashion. The theme is Flower Power so we're expecting to see plenty of the signature floral print that Liberty is best known for.
Of course the best news for British shoppers is that we'll be able to snap it up. Liberty will be hand-picking its favourite pieces to sell in London. We can hardly waitMore