Victoria's Secret set to open on Regent Street

Its models and their figures become household names (How quickly did Heidi Klum snap back in to shape? Is Rosie Huntington-Whiteley busty enough to be a VS girl? Baby girl for Adriana Lima! Will Alessandra do another Next campaign?). Men’s mags aside, it’s an odd crush for women to have – especially when the label isn’t even stocked in the UK. Well according to reports, that’s set to change as the all-american brand have expressed interest in setting up shop in London.

Limited Brands, owner of Victoria’s Secret, are looking at locations on Regent Street to launch themselves in to the European market in 2011 – supported by a next-day delivery website. So expect bus-loads of tanned, lithe Victoria girls parading through west London at the launch, fuelling our desire for brightly coloured thongs.

We’ll certainly be there to see the show.