High Drama at Louis Vuitton show this afternoon in Paris

After gaining a reputation for tardiness (the fashion pack are still forgiving him from his September 2007 Marc Jacobs show starting 2 hours late) Marc Jacobs has become something of a stickler for time.

His Marc Jacobs' shows in New York now start so promptly you can set your watch by them.

Today the designer's 2.30pm show for Louis Vuitton followed Marc's new rule and began at precisely 2.29pm - leaving half the fashion press and several celebrity front rowers locked outside, unable to get to their seats.

Looks like being fashionably late is a fashion week trend of the past.