Not only will British designer Gareth Pugh show his collection for spring/summer 2010 on the Paris catwalks on 30th September during Paris Fashion week, but he will also be participating in M.A.C & Milk at New York fashion week this season - securing his first appearance at the New York shows.
The project, a collaboration between M.A.C and Manhattan's iconic Milk Studios in the city's Meatpacking District has been billed as ' a truly integrated collaboration between fashion and make-up artistry' by M.A.C who have also signed up Proenza Schouler, Alexander Wang and now Pugh to collaborate.
The alternative show space will also be opened up to the public.
Pugh's own contribution, a film directed by Ruth Hogben, will premiere to invited fashion press between 8pm and 10pm on Sunday night and will then be shown to the public between 10pm and 12 midnight. These guests will be invited through M.A.C's Facebook page.
Pugh says the film will be an opportunity to 'set the mood for [his] catwalk show,' and that 'it will represent the essence of what the show this season is about', although it's not a trailer 'it's more of an abstract insight' he has revealed.More