As well as unveiling a retrospective of the last 20-years of his work (Rankin has photographed everyone from Lindsay Lohan to Kate Moss) last night saw the launch of Rankin Live at the Truman Brewery in London's fashionable East End.
The project is Rankin's idea to turn his lens on the public. 'I don't consider myself a fashion photographer, more of a portrait photographer' he told ELLEuk.com recently. Which is why he has recruited 1000 members of the public to pose for him during this two week live photographic session. His aim is to create one of the biggest and most unique photography exhibitions of our time.
On his latest cover shoot for ELLE we caught up with the man himself, click now to hear what he had to say about the project in our exclusive mini-film.
Click here to read more about Rankin Live.More