Tilda Swinton the new face of Pringle

The Oscar winning actress and one time Viktor & Rolf muse will star in a series of new ads for the label shot in Scotland, the home of Pringle and also where Tilda herself lives.

Photographer Ryan McGinley has created the campaign images along with a short film that will premiere at London Fashion Week in September.

Pringle announced last month that to mark the 25th anniversary of LFW it would move it's catwalk show to London, from it's usual spot at Milan Fashion week.