In 2007 Allen filed suit against American Apparel for using his face on two billboards, without his consent. The ads featured a still of Allen, from his film Annie Hall, dressed as an Hassidic Jew.
Allen argued these images implied he was endorsing American Apparel products.
The case was set to go to trail, with American Apparel pleading the first amendment (the right to freedom of speech) particularly, as Dov Charney of American Apparel put it today, 'the ability of an individual or corporation to invoke the likeness of a public figure in a satiric and social statement.'
American Apparel's insurance company urged them to settle out of court, for fear Allen could win double if the case went to trial.More