Diesel to launch its own radio station

Diesel Radio is set to hit the airwaves on May 14th. Based in a studio in London's East End, the station will broadcast online and in Diesel stores for six weeks before returning in September. It is being launched to coincide with this years U:Music hunt, the event that sees Diesel searching for two hot new bands to take on tour across 10 cities. Hopefuls can upload their music to the brand's website before being judged by a jury of musicians, journalists and industry professionals. The winning artists will hit the road in July, visiting Berlin, Paris, Madrid, London, Tokyo and New York, and after the success of last year's 30th birthday parties, we're certain that the tour will be well worth checking out.

Visit www.dieselumusic.com from next Thursday to listen to Diesel Radio and find out more about the U:Music competition.

By Emma Sells

Posted 7th May 2009