The exhibition space has been designed by long time Prada collaborator, the architect Rem Koolhaus, who also designed the label's iconic New York store. And true to Prada's innovative form, the space is something truly special - because it transforms for every new exhibit housed within it.
The structure, which has been built in Seoul Korea, 'a city at the forefront of the art world', says Prada, will house fashion, film and art instillations. It has been designed to tip on to any of its sides, and will be rotated on to a different side to launch each new exhibition.
The launch exhibit which opens tomorrow is Waist Down a retrospective of skirts designed by Miuccia Prada that was first shown in New York.
After that the Transformer structure will flip on to a new side (the process takes up to one hour) for the screening of a collection of films entitled 'Flesh, Mind and Soul' curated by Babel director, Alejandro Gonzalez Inarritu, opening on June 26th.
By Laurelle Gilbert
Posted: 22nd April 2009More