London Fashion Week: Luella's new uniform

Speaking to industry title WWD this morning Luella said, ‘in the past, it was about creating the right image, following the right trends, but I don’t feel that pressure anymore. I have more confidence now. I can focus on catering to my customers’ lifestyles as opposed to following the rest of the market. I’m very proud to have come to this point… and I guess you could say I’m coming of age.”

For autumn then, Luella’s girls' lifestyle is about bunking off finishing school with her plaited grunge hair, raising hell at the pony club in her skinny wool trousers, military wool cap and cropped quilted bomber, party hopping in west London in a cream and black silk dress and strutting down the Kings Road in her gold brocade trousers.

Accessories too had been honed as designer pal Katie Hillier returned to Luella’s showroom this season to design bags, and collaboration with shoe designer Georgina Goodman had produced the most to-die-for pom pom shoes. We may not have the Luella girl’s lifestyle but we’re on the list for these already.

(Click here to see the whole collection)

By Melissa Dick

Posted 23rd February 2009