After 25 years in the business, with an empire of 26 stores and over 400 stockists around the world, London fashion veteran Nicole Farhi decided that 2009 would be her year to shake things up and admitted that any designer can get stuck in a rut.
With new managing director Niki Scordi (ex LVMH) on board, this season Farhi did just that, presenting a simply stunning collection with a fresh and more fashion forward take on her classically chic style.
Chic rainbow tweed skirt suits and trench coats opened the show, followed by just below the knee wool pencil skirts, mixed with wide shouldered mohair knitted jumpers that lent a cool eighties edge. A claret wool pea coat had real wow factor when updated with oversized fur sleeves and there were wool pants, versatile blouses and beautiful day dresses- all in textures from silk to wool they followed the elegant forties silhouette which featured throughout the show.
There were instant outfits a plenty who wouldnt want to wear those sexy slim sequinned pants with her navy boyfriend blazer? But it was the modern approach to mixing up looks that was key in refreshing Farhis vision for 2009. Here a skilful mix included woollen knee socks and heeled brogues with pencil skirts and wide shouldered, 80s mohair knits, soft leather oversized clutch bags with trench coats and Swarovski crystal details and studs on jackets - which all added up to a much younger and more relevant feel for the brand.