Natalia Vodianova injects some glamour in to former high street label Etam

The chain however did survive in Europe and last night received a huge injection of glamour and sophistication in Paris, when it's new brand ambassador, uber model Natalia Vodianova invited some of her close friends to an Etam catwalk show at The Ritz.

Natalia is fronting Etam's new lingerie campaign as well as designing her own capsule collection for the store. So she asked some of her most stylish friends, including Lou Doillion, Eva Herzagova and Princess Charlotte Casiraghi of Monaco to watch her debut her newest designs for s/s 09.