And this morning there is yet more news of changes to who's showing where, when and why?
And British designer Alice Temperley who usually shows in New York, also at the tents, but last season returned home to London for her a/w 08 show will now be showing in all four fashion capitals. Yes really!
The designer (pictured here with Demi Moore at NY Fashion Week) will screen a digital presentation of the a/w 09 Temperley London collection to press and buyers in London Paris, New York and Milan.The Temperely London team have been working closely with some of the best film producers and creative director is New York to complete the project.
Lars von Bennigsen, CEO of Temperley London and Alice Temperley's husnad told US fashion site The Daily, 'From an economic and environmental point of view, it has become more and more difficult to support the constant global travel schedule for fashion sellers, buyers, and press. By employing cutting edge technology and talent, the four seasonal installations will allow us to communicate our brand message and aesthetic to a larger international audience while supporting both economic and environmental challenges.'
By Laurelle Gilbert
Posted: 19th December 2008More