With their latest project, however, they're hoping to inject a serious dose of London cool into the brand by teaming up with hip label Preen.
The collaboration is the first for their new line, Day et Friends. Each season Day are set to team up with a different designer and give them free rein to interpret the label in whatever way they see fit. The partnership between the two brands may not seem like an obvious fit to some, but we love the results; edgier than the mainline Day Birger collection with the emphasis on silhouette. Figure-hugging body con sits next to volume in a pared down colour palette. If you're already a fan of Day then you'll love this new interpretation, and if they've evaded your shopping list up until now then we're sure this collection will make you sit up and take notice.
The collection is heading in store now. Visit My-Wardrobe to buy online or call 0207 432 8088 for your nearest stockist.
By Emma Sells
Posted 1 July 2008More