Today sees the launch of Topshop's in store collaboration with the Helmut Newton Foundation, featuring the reknowned photographer's 'Newton Machine'.
Famed for his erotic fashion photography, the late Helmut Newton developed the Machine in the early 1970's, fed up with a new breed of photographers who showed more interest in models than taking good pictures. Designed to 'keep the model on her toes and keep her excited', the Machine features a motor driven camera hooked up to a timing device which allows the model to take her own pictures at her own pace.
Topshop have recreated the Machine in their very own photographic studio in the Oxford Street flagship store. Style yourself up and pop down from today to strike a pose and your picture will be displayed in an in store gallery for all to see, as well as being uploaded to Topshop.com. At the very least you'll get yourself a fabulous new Facebook picture.
By Emma Sells
Posted 10 June 2008More