Calling all budding London musicians and music lovers, US designer Tommy Hilfiger launches his new online global music tv concept today: Tommy tv.com, and gives you the chance to star on it.
Working alongside Sony BMG, Tommy TV brings the Hilfiger Sessions (an already established series of live music events which feature high profile artists playing alongside upcoming talent in intimate gigs) to the screen and features exclusive backstage footage and live recordings. In addition to the sessions which showcase new talent, Tommy Auditions (in association with Joost and Youtube), will mean budding new musicians can post videos of their latest songs for site visitors to watch and vote on. Theres a also My Tommy TV, a place where you can talk to other music lovers, personalise your pages and make your own playlists.
So why such a big venture into music from what is primarily a fashion brand? Obviously Hilfiger wants to reach a wider global audience and also hook the younger internet crowd, theres also a link to Hilfigers e-commerce site, so if a few T-shirts can be sold along the way great. But its also about nurturing new talent and extending the music heritage of a designer who has always been inspired by the music scene. For those of you who didnt already know it Hilfiger is quite a dude and has always been inspired by music. He was the first designer ever to use music in his ads and the only reason Tommy got into fashion in the first place was because he was inspired by 1960s, British rock bands like The Who and The Stones.
At yesterday's launch he told us, Nothing sounded better than British rock. I wanted to dress like Mick Jagger, Pete Townsend or Jimmy Page, but I grew up in Elmira where it was impossible to find rock n roll outfits. This is why I started designing clothes inspired by these musicians.
Now he hopes to inspire musicians of the future, and give them a place to shine on Tommy TV