Stella McCartney to expand her eco-fashion collection

Her passion for all things green even led her to design an exclusive all organic collection for high-end department store Barney's in the U.S last year - the store is famous for it's eco-initiatives

And now she's bringing the Eco-Collection back to Britain, it will debut at Harvey Nichols and her flagship store on London's Bruton Street in June. It's will be a 20-piece collection made up of loose tunics, slouchy suits, knits and versatile coats - all exuding Stella's signature, laid-back look, in her favourite colour palette of muted tones, taupe, blush pink, grey and stone.

'Eco-friendly fashion is something I've always felt strongly about. You have to create a demand so the client base will grow,' Stella says. Though she has not compromised on the luxury element of her designs to achieve the eco-collection. "You should treat the design process and luxury quality element of the product in exactly the same way. You shouldn't have to sacrifice your style."

Eco-friendly designer fashion that looks great and might just help save the planet. We'll be in that queue round the block on Bruton Street come June.

By Laurelle Gilbert

Posted: 8 April 2008