Cheap Monday - the spectacularly affordable denim line beloved by Fearne Cotton and Peaches Geldof to name just two celebrity fans, has been acquired by H&M.
The Swedish high street giant has announced this morning that they have bought 60% of the Swedish company that owns Cheap Monday.
We're not sure if this means Cheap Monday's (currently available at Urban Outfitter's) will be arriving in H&M soon, but we are very excited about what this might mean for the future of affordable denim. We already love H&M jeans, and we think this means things can only get better.
By Laurelle Gilbert
Posted: 6 March 2008More