While we're busy packing our suitcases with carefully planned looks for every day and night of next week, and practically drooling at the thought of meeting Madonna, Gwyneth et al at Thursday night 's Gucci benefit at the U.N, it seems the fashion world is taking a decidedly more earthy approach to the upcoming collections.
For spring/summer 08 we saw the emergence of a real eco-conscience in fashion. Summer's trends reflected the world's shift in priorities and everything went a little green - from Stella's botanical backdrop to Dries Van Noten's techno, floral prints. And for autumn/winter 08 it looks like the momentum has stepped up even more as tonight sees New York fashion week play host to Earth Pledge's Future First show. It's the first time designers from all over the world will show together in Manhattan, a collection of eco-conscious designs thoughtfully created to help save the planet's dwindling natural resources.
Mark Jacobs (pictured), Yves Saint Laurent, Stella McCartney and Marni are all taking part as well as Giambatista Valli, who has created a dream like whispy, layered dress from sustainable Ingeo fiber - which is produced from corn, not cotton. It can also be washed in cold water (so need for dry cleaning!) and doesn't need to be ironed. So as well as being friendly to the environment it's the perfect fabric for a traveling fashionista.
It's all part of the industry's way of "thinking about how we as the fashion community can begin to do things that are less harmful to the planet without sacrificing fashion or style" says Julie Gilhart of Barney's New York about tomorrow's show and the cause it's highlighting.
Come back on Monday for hourly updates from the International Collections.
By Laurelle Gilbert
Posted: 31st January 2008More