The new fashion community

She has just launched

Bellm, was actually studying make-up and styling when she realised there was nowhere to seek out what she describes as "cool, up and coming designers, like those at Portabello and Spitalfields market." So, she sat down at her kitchen table and came up with a social networking site for fashionista's everywhere, where designers can sell their work, shoppers can bag one- off's and the whole industry can talk in cyber-space.

In the eight weeks since the site has been live, 3000 people have joined the community and over 20,000 people have visited the site to browse, shop and find new talent. "We're still at the kitchen table, but we hope to have an office by February" says Holly who also revealed plans to further nuture new talent next year with fashion shows for the most popular designers on the site.

You never know, come next September she may discovered the next Alexander McQueen.

By Laurelle Gilbert

Posted: 17 December 2007