Diesel launches online flagship store

As part of the new site not only will users be able to shop online but the latest technology has been used to create the Diesel Style Lounge. It's an online store with a real difference. Created by Diesel Creative Director Wilbert Das, it features 3D models who rotate in the latest Diesel looks. Users will be able to see how fabrics look, get an idea of how complete outfits work together and see how clothes move on the body before purchase. "Creating a digital gallery, we provide Diesel fans with a unique mind-blowing experience of shopping", says Renzo Rosso, Diesel President and founder. But don't worry, you don't have to be a cyber wizard (or geek!) to shop Diesel. It's simple to use and very exciting! Click here to see the new site now.

By Laurelle Gilbert

Posted: 12 November 2007